News/press releases
Aurora: Wildbeasts™ plush toys: More than just cute and cuddly
JANUARY 07, 2002
CONTACT: PUBLIC RELATIONS
(619) 685-3291
Exotic animal plush toys produced by Aurora are more than just cute and cuddly -- they’re cause worthy. In partnership with the World-Famous San Diego Zoo, a portion of proceeds from a new line of plush toys will support the Zoo’s conservation efforts to save endangered species from the brink of extinction.
The new line of Aurora plush toys features some of the most exotic and unforgettable animals from the San Diego Zoo and San Diego Wild Animal Park. Some of the newest editions include the critically endangered douc langur and elusive Debrazza’s guenon, as well as the rare white tiger, a crouching lion, Komodo dragon and many more.
Consumers will recognize the contribution efforts of Aurora by the WildbeastsTM logo on the hang tag. In order to carry this logo, the toy manufacturer was subjected to, and passed, a thorough approval process including inspections for quality, price, marketability and the company’s consistency with the San Diego Zoo’s mission.
"We found Aurora to be a perfect fit with our vision and mission, and are happy to be continuing an extremely successful licensing partnership," said Julie Moore, San Diego Zoo licensing manager.
A portion of the proceeds will go toward wildlife conservation, research and education efforts of the San Diego Zoo. Those interested in purchasing Aurora Wildbeasts toys can find them in more than 15,000 retail locations across the US, including the gift shops at the San Diego Zoo, Wild Animal Park and shopzoo.com.
The not-for-profit Zoological Society of San Diego, dedicated to the conservation of endangered species and their habitats, engages in conservation and research work around the globe. The Zoological Society manages the 100-acre World-Famous San Diego Zoo, the 1,800-acre San Diego Wild Animal Park (more than half of which has been set aside as protected native species habitat) and the Center for Reproduction of Endangered Species (CRES), and is working to establish field stations in five key ecological areas world-wide.
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